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MAM USA Corporation Cookie Notice
Effective Date: January 20, 2020
This notice explains MAM USA's approach to cookies and other online data collection technologies.
1. A Guide to Cookies and Other Technologies
Cookies are small text files that websites send to your computer or other Internet-connected device
to uniquely identify your browser or to store information or settings in your browser. Cookies allow
us to recognize you when you return. They also help us provide a customized experience and can
enable us to detect certain kinds of fraud.
First-party cookies are those cookies that are placed by MAM USA. These cookies are used by
MAM USA and include all the essential cookies.
Third-party cookies are placed by other companies, including service providers, social media
cookies and third-party advertising companies. Cookies placed by third parties can be read by these
third parties when you visit other sites in the advertising network, allowing a profile of your online
behavior to be created so that the third party can deliver targeted ads from all its customers.
Flash Cookies and Silverlight Cookies
A Flash Cookie (also known as a Local Stored Object) is a small data file placed on a computer
using Adobe Flash technology. A Silverlight Cookie is a small data file placed on a computer using
Microsoft's Silverlight technology. Flash and Silverlight are applications that allow delivery of
dynamic content, such as video clips and animation. These cookies are used to personalize and
enhance your online experience, deliver dynamic content, and for security purposes. They differ
from "regular cookies" in that they are not managed using your browser settings. See Your Choices
above for how to manage these types of cookies.
Pixel Tags and Web Beacons
Pixel tags (also called web beacons) are tiny graphic images and small blocks of code placed on
website pages, ads, or in emails that allow us to determine whether you have performed a specific
action. When you access the pages or you open an email, the tag lets us know you have accessed the
web page or opened the email. These tools allow us to measure response to our communications and
improve our web pages and promotions.
Server logs record activities on our websites. Other types of logs collect similar information from
our apps. These logs record information about the device you use to access our website, your operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our logs also record the IP
address of the device you use to connect to the Internet. An IP address is a unique identifier that
devices require to identify and communicate with each other on the Internet. We may also collect
information about the website you were visiting before you came to Visa and the website you visit
after you leave our site.
Strictly necessary cookies and tags are used by MAM USA to support the basic operations
of the www.shopmambab,~com website ("Site"). These cookies enable core Site functions,
such as authentication, security, network management and accessibility. You may be able to
disable these by changing your browser settings, but this may affect how the website
Performance and operation cookies and tags are used by MAM USA and our service
providers to manage the Site. These activities may include collecting analytics about visitors
to the Site and collecting information about Site usage. MAM USA uses the information to
compile reports and to help it improve the Site. These cookies help to gather data to optimize
the Site's performance.
Site experience cookies and tags are used to support your experience and include userselected
options and site navigation aids.
Marketing and personalization cookies are used to enable social sharing and to deliver
interest-based ads to you online.
Social media cookies and tags used by MAM USA and social media platforms to enable
users of the platforms to share content across websites and platforms. MAM USA also works
with digital marketing companies and social media platforms to deliver ads to you when you
Advertising cookies and tags used by MAM USA, our service providers and third parties to
personalize the ads delivered to you on the Site and on other websites. These cookies collect
data about your online activity and allow ads to be displayed that may be of relevant interest
to you. These cookies also record which ads you have seen and whether you engaged with
the ad. These cookies help make sure that the ads you see are valuable to you and not
While we do not give any personally identifiable information to the third-party advertising
companies, we may place third-parties' cookies and tags when you visit the Site. This practice
allows these third parties to collect information from you using these technologies on the Site. The
information these third parties collect is subject to their own privacy policies and practices.
3. Social Media and other Platforms
Our websites may enable you to interact with us and others via social media platforms. This
functionality is enabled using social media cookies and tags. For example, some Visa websites allow you to sign in using social media platform credentials. Please read the privacy statements provided
by your social media platforms to understand how they use your information and to manage your
We may display interest-based ads to you when you are using social media platforms. These
platforms allow us to personalize the ads that we display to you. To enable delivery of these ads, we
convert your email address into a unique number. The platforms also convert their user emails into
unique numbers using the same process. This allows the records to be matched without any
exchange of data elements that can identify you on their own. The platforms perform the matching
as a service provider to MAM USA, and they do not retain or use the file that we send them for their
own purposes. This process allows the platform to deliver our ads to our customers on the platform.
The platforms may gain insights about individuals who respond to the ads we serve.
4. Other Types of Online Data Collection
Our server logs record information about users to our websites. We may use these logs for internal
purposes, such as website administration, optimization and security. We may also use the data for
fraud-protection, personalization and advertising.
Parents are demanding. We at MAM are too. That’s why, for over 40 years, we’ve been developing products along with experts from medicine & research that are unique in function and design, support the individual development of every child and make everyday baby life easier.